Colour Psychology 101

Colour Psychology Guide

Color-psychology

Red

Feelings: 

  • Excitement, dramatic and emotional; passion, fire and romance
  • Historically associated with kings and cardinals
  • Many cultures use red to symbolize love and romance (e.g., red roses and Valentine’s Day)
  • In China, associated with wedding gowns, festivities and good luck
  • This is one of the boldest colours because it demands visual attention

Space Applications:

  • Good for kitchens and dining rooms because it sparks appetites
  • Poor choice for libraries, studies or home offices because it can affect motor skills and concentration levels

Orange

Feelings: 

  • Warmth, richness, excitement and stimulation; fosters goal-setting environment connected to decision-making and positive attitudes
  • Enhances the senses of smell, taste and touch
  • Associated with activity, energy, confidence, enthusiasm and movement
  • Stimulates the circulatory and nervous systems
  • Generates upbeat group gatherings
  • Associated with autumn

Space Applications:

  • Good choice for gyms, physiotherapy and other athletic centres because of its stimulating/active effects
  • Good choice for kitchens and casual dining spaces as it enhances hunger
  • Poor choice for relaxing spaces such as bedrooms as it has a tendency to make people feel hurried or rushed
  • Certain shades of orange which are muted and peaceful (e.g., brown is rich and relaxing)

Yellow

Feelings:

  • Happy, joyful colour associated with sun, hope and energy
  • Fosters learning capacity and stimulates the memory
  • This is the most fatiguing colour for the eye

Space Applications:

  • Popular choice for study offices, classrooms and library
  • Good choice for gyms, game rooms and office as it can stimulate attentiveness and ability to study and concentrate

Green

Feelings: 

  • Associated with growth, spring and nature
  • Feelings of balance, calmness and support
  • Connection to plants enhances sense of natural harmony
  • Fresh, vital, lively, youthful and renewing
  • Associated with healing, health and fitness
  • Promotes inner reflection
  • Enhances inspiration, creativity and fulfillment
  • Promotes honesty, openness, active listening, freedom and calming of personal anxieties
  • Fosters sensitivity and empathy towards others
  • This is one of the most restful colours

Space Applications:

  • Good choice for private spaces such as bedrooms, bathrooms and reading spaces

Blue

Feelings:

  • Calming, flowing and serene
  • Wisdom, truth, loyalty; freshness and vitality
  • Recalls the tranquility of deep water and of cloudless skies
  • Perceived to be clean, crisp and airy
  • Associated with serenity, responsibility, reliability, and spirituality
  • Feelings of safety and inspires confidence

Space Applications:

  • Popular choice for bedrooms and bathrooms due to its relaxing nature

Violet

Feelings:

  • Wealth, royalty, dignity, luxury, sophistication, magic and imagination
  • Favoured by artists or musicians
  • Popular with teenagers and youth marketing
  • Helps people to rest and relax

Space Applications:

  • A good choice in bedrooms

Pink

Feelings:

  • Happy, positive colour
  • Common use in candies and desserts suggest sweetness
  • Associated with femininity

White

Feelings:

  • Clean and helps people to relax
  • Calming and devoid of clutter
  • Associated with purity, clarity, and honesty

Black

Feelings:

  • Associations with mystery, secrecy, night and the unknown
  • Symbolizes power, sophistication, and class
  • Accents of black can make a room chic, elegant, and modern
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